Resources
Guides & executive reports.
Practical insight from 20+ years and thousands of B2B calling campaigns. Free to read and download.
7 executive reports
Short, focused reads for sales leaders.
Free download. No fluff.
- White paper · 14 pages10 Questions to Ask When Evaluating a B2B Appointment Setting FirmChoose a partner on track record and ROI — not price, familiarity or a friend's referral.Get the report
- White paper · 14 pages7 Common Myths About B2B Appointment Setting ServicesThe misconceptions that make companies skip — or botch — outsourced appointment setting.Get the report
- White paper · 13 pagesBenefits of Outsourcing to B2B Lead Generation CompaniesWhen outsourcing wins on ROI — with mini case studies from Mars, Healthios, WSI and a $11M device campaign.Get the report
- White paper · 9 pagesShould You Insource or Outsource Your Inside Sales Team?Sales insourcing is a third option: a vendor builds, trains and manages an inside team you own.Get the report
- E-book · 8 pagesEvaluating the Effectiveness of B2B Telemarketing: Does It Still Work?Telemarketing is dead? Far from it — the phone is the personal touch in a multichannel mix.Get the report
- E-book · 12 pagesTop 5 Things to Consider When Selling Technology SolutionsTechnology buyers demand intensity, speed and flexibility. Pitch business impact, not features.Get the report
- White paper · 11 pagesTop 5 Things to Consider When Selling to Healthcare ProvidersHealthcare demands specialized, value-based and highly personalized selling.Get the report
Sales pipeline resources
Executive reports and case studies
Like most new clients, you want to find out how well we have served our clients in the past, how you can get the most out of each sales campaign, as well as the details about our services.
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Please review our executive reports, case studies, brochures and media for the most up-to-date and relevant information about the B2B industry.
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We encourage you to review these executive reports to give you more insights on how to use B2B calling campaigns to grow your business.
Does Telemarketing Still Work?
Evaluating the Effectiveness of B2B Telemarketing You’ve probably heard this before: Telemarketing is dead. Well, that couldn’t be further from the truth. Telemarketing is still an effective way to reach out to and connect with your prospects and customers. B2B telemarketing is a great tool for generating and nurturing leads, but with new marketing trends […]
The Complete Solution for Selling Technology Solutions
How to Sell Technology Solutions: A White Paper Selling Technology in 2018 and Beyond In today’s rapidly-changing technology environment, you can’t afford not to understand how to sell your technology solutions. Don’t fall behind. There are several key areas that will help you refine your selling strategy and generate the results you want. The nature […]
Executive reports and case studies
Top 5 Things to Consider When Selling to Healthcare Providers
Tips for Selling to Healthcare Buyers In today’s ever-changing healthcare industry environment, you need a deeper understanding of the best ways to sell your products or services to healthcare providers you are targeting. Generating the results you want requires a deep dive into your selling strategy and coming up with ways to improve it if […]
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7 Common Myths About B2B Appointment Setting Services
The Truth Behind B2B Appointment Setting Myths Should your salespeople be scheduling their own appointments? Isn’t a lead from one b2b appointment setting company just as good as a lead from another one? The truth is, when your salespeople schedule appointments, they’re using time that could otherwise be spent closing deals with clients. Outsourcing to […]
Should You Insource or Outsource Your Inside Sales Team?
What’s the Best Way to Build an Inside Sales Team? When you work in an ever-changing, fast-paced industry like healthcare or technology, you know that the need for lead generation will never stop. To keep your edge in an increasingly competitive B2B sales environment, you need a consistent, reliable stream or flow of qualified leads […]
Benefits of Outsourcing to B2B Lead Generation Companies
Should You Outsource Your Lead Generation? Should you outsource your B2B lead generation to an experienced provider or handle it in house? If you own or work for a company in the B2B world, it’s a decision you must make. And like most things in the B2B space, the decision may come down to return […]
Executive reports and case studies
Choosing a B2B Appointment Setting Partner
How to Find the Right B2B Lead Generation Provider Selecting a B2B appointment setting firm presents a great opportunity and a serious challenge. Not every firm is going to be the perfect fit for your business goals. When reviewing your potential choices for companies, ask yourself: What characteristics should you look for in a potential partner? How […]
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