About Intelemark
The Business Connection Company.
For more than 20 years we’ve helped B2B companies grow — changing demand generation for the better, one call at a time.
- years in business
- 20+
- of clients would refer us
- 98%
- years of combined leadership experience
- 90+
- to win Mars' U.S. program
- 5 wks
About us
The Business Connection Company
Celebrating 20 Years Helping Companies Grow Their Business
There are B2B appointment setting companies who tell you they can increase your sales pipeline activity. And then there’s us.
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Intelemark is a passionate B2B appointment setting company who has actually been doing demand generation through telemarketing with outstanding success for a long time. It’s not easy to stay in this business if you don’t have the chops, the reach, and the experience to do it right — to produce quantitative results.
We can say, without hesitation, that we have earned the reputation for being The Business Connection Company because we don’t just offer you formulas. We design highly customized and well-crafted B2B demand generation, lead generation and appointment setting campaigns to connect your business with the people who want exactly what you have to offer. The results are in the quantity and quality of connections you will experience. Your program will be one of the most valuable demand generation investments you can make in the future of your company’s bottom line.
Our authentic connection strategy has set the industry standard for qualified appointment setting, B2B lead generation, lead nurturing, and all things related to sales pipeline development.
But here’s the real difference: we also commit ourselves to intimately understand your brand. That’s why we align our B2B appointment setting strategies and sales support efforts to provide measurable brand optimization with every campaign we launch. Our differentiation is in our ability to build a partnership with your company. One that gives you access to infinite possibilities for growth from the very first hello.
Contact Intelemark today to understand how a customized demand generation telemarketing campaign can drive outstanding results for your company.
We are transforming business development one call at a time. As a result, we are always up to something great! Find out how our team can improve your bottom line!
Intelemark’s New Microsoft Azure Cloud-Based AI Proprietary Software Fuels International Expansion
Listen as Eliances’ David Cogan talks to former Intelemark CEO Murray Goodman on the Money Radio Roundtable
Our history
How Intelemark began
Founded in 2000, Intelemark is an established and highly reputable appointment setting and B2B lead generation company founded by an innovative father and son team. Their initial focus was on software development; they developed one of the best platforms in the business, launching them to the forefront of the industry.
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Murray Goodman, Intelemark’s former CEO, has more than three decades of sales experience. Previously, Goodman was a sales leader at National Health Enhancement Systems, which eventually became McKesson. Later he set up a sales consulting firm to mentor sales managers.
In 2007, the founders of Intelemark recruited him to come aboard as a consultant. Goodman turned Intelemark into a profitable business within a year and became an equity partner. A year and a half later, he bought out the founders and became CEO. Since that time the business has grown dramatically.
In 2024 Global Empire Corporation acquired Intelemark and added it to its services. Global Empire is an Industry-Leading Call Center Outsourcing Company with contact centers Onshore, Nearshore, and Offshore and provides exceptional sales, technical support, customer care and back-office functions. A Global Provider of Choice That Delivers Meaningful Value for Your Organization.
Intelemark specializes in sales pipeline development for companies with complex sales, offering B2B telemarketing services for the following services:
- Complex B2B appointment setting
- Event registration
- Lead qualification after trade shows and events
Why Clients Love Intelemark
Throughout our history, we have maintained extraordinary focus on delivering outstanding value and results. Each campaign is approached strategically, based on more than 50 years of experience in telemarketing, and is customized for the client and the business objectives targeted.
Our firm is known for reliability, communication, and results.
Intelemark continues a legacy of happy customers, with more than 95% reporting being highly satisfied, and a track record of achievement based on hard work and ethics.
Each and every member of the Intelemark team is committed to transforming the B2B telemarketing industry for the better, one call at a time.
The care we take to make sure your campaign delivers is something that sets us apart. We love what we do and we take delivering on your brand and your objectives very seriously.
Our story
There are appointment-setting companies who tell you they can grow your pipeline. And then there’s us.
It’s not easy to stay in this business without the chops, the reach and the experience to produce quantitative results. We don’t offer formulas: we design customized B2B demand generation, lead generation and appointment setting campaigns that connect your business with the people who want exactly what you offer.
The real difference is that we commit to understanding your brand. We build a partnership with your company — one that gives you access to growth from the very first hello.
A virtual company, by design
Two decades of senior callers working from professional home offices.
Our agents are experienced, English-first professionals across North America, managed through our proprietary Microsoft Azure–based software. When Mars, Inc. doubted virtual agents could outperform a large brick-and-mortar call center, we won a five-week head-to-head test — and the entire U.S. program.
Read the Mars storyYour team
Every campaign gets a dedicated team.
Experienced U.S.-based professionals who learn your brand, your buyers and your criteria — and stay on your campaign.
- 01
Dedicated agents
Professional, experienced callers assigned to your campaign — not a rotating pool.
- 02
Account manager
Your day-to-day partner for strategy, feedback, coaching and reporting.
- 03
Data manager
Owns list quality, data capture and CRM integration.
- 04
Management oversight
Daily oversight from a leadership team with 90+ years of combined experience.
How we work
Live in about two weeks, proven before you scale.
- Step 1 · Week 1DiscoveryWe learn your offer, brand, buyers and market before the first call.
- Step 2 · Week 1Your criteriaYou define what qualified means. No one-size-fits-all script.
- Step 3 · Week 2Data & messagingWe clean your list or build one, and write talking points that protect your brand.
- Step 4 · ≈ Day 14Test campaign liveAt least two dedicated callers establish your real run rate.
- Step 5 · ThenReport & scaleDaily reporting and call recordings. We add callers once the numbers work.
Start
Let’s be clear about what we do.
We put your sales team in front of qualified B2B decision-makers. No fluff, just results.
(602) 943-7111Test campaign first. No long-term commitment.
Request a strategy call
Send us your details. Our team will contact you to arrange a time to discuss your buyers and campaign goals.