Customer Reactivation
We call inactive and lost accounts, find out why they stopped buying, and re-open the conversation for your sales team.
Explore customer reactivationChannel partner programs · U.S.-based callers
Channel Partner (VAR) Programs
Turn your reseller list into an active channel.
We call your VAR and partner network to recruit new partners, re-engage inactive ones and keep every reseller current on your products and programs.
Discuss your campaignBuilt around your sales team
- Personal contact, partner by partner
- Paid for their time, not per meeting
- A test campaign before any commitment
- Full visibility, every day
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this service
Channel Partner (VAR) Programs
VARs are an Important Extension of Your Sales Team
Intelemark understands the challenges of working with value added resellers (VARS), and we know it is critically important to your bottom line to overcome these challenges successfully.
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Value added resellers work with you, but they are not employees of your company. It can be a cumbersome process to contact each VAR and communicate with them regularly.
Intelemark’s experienced team offers the skill set required to reach out, nurture and/or validate your existing VAR relationships.
Communication, Education, and Information Drives Revenue
We can also help you bring on new products and services to your current VAR network. We not only personally connect with the appropriate VAR contact on behalf of your company, but we update them on your current products and services, inform them of new initiatives and/or industry specific information that will not only solidify your current relationships, but help you build new ones.
We can even reach out to help you expand your existing VAR network, by contacting value added resellers located in new territories.
VAR Communication is just one of the many ways we make sure you are not only constantly connected to your current revenue stream but creating new streams of revenue at the same time.
Contact Intelemark today to understand how a customized VAR communications campaign can drive outstanding results for your company.
Confidence in every conversation
Committed to quality.
Built on trust.
We call your VAR and partner network to recruit new partners, re-engage inactive ones, promote programs and incentives, and gather feedback from the field.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where channel programs break down
The gaps costing you partner revenue.
- 01
A long tail of inactive partners
Most reseller networks have a small core of active partners and a long tail that never sells your product.
- Inactive VARs called and re-engaged
- Obstacles to selling uncovered
- Re-activated partners reported
- 02
Too many partners to call
Resellers work with you, but they aren't your employees. Contacting each one regularly is slow, cumbersome work.
- Every partner reached personally
- Regular contact on a schedule
- No hiring on your side
- 03
New products partners never hear about
A launch doesn't help if your VARs can't talk about it. Email updates get skimmed.
- Partners briefed on new products
- Programs and incentives explained
- Partner webinar seats filled
- 04
Gaps in territory coverage
Some regions have no reseller at all. Growing the network means finding and signing new partners.
- VARs contacted in new territories
- Recruitment calls under your brand
- Interested partners passed to channel managers
- 05
No feedback from the field
Your partners hear what end customers say every day, but that rarely makes it back to you.
- Partner feedback captured on every call
- Competitive intelligence from the channel
- Reported to your channel team
- 06
Outdated partner contact data
Reseller contacts change jobs and companies. Wrong data means your updates never arrive.
- Partner contacts verified as we call
- Titles, phones and emails corrected
- Clean data returned to your CRM
What Channel Partner (VAR) Programs delivers
20+offices of WSI, one of the largest digital marketing companies in the U.S., served in one franchise program, with a closing rate of nearly 50% on delivered leads.
- Recruited and re-activated partners
- Program and promotion awareness
- Partner feedback and intelligence
How a Channel Partner (VAR) Programs engagement works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Channel Partner (VAR) Programs built around your buyers
Manufacturers and vendors with large partner lists, and technology companies launching partner programs.
Software & cloud vendorsPartner recruitment and update calls for software channels.
Hardware & component makersResellers kept current on products, programs and promotions.
Franchise networksMulti-office programs that keep local partners' pipelines full.
Distribution & supply chainDistributors contacted in new territories to extend your reach.
Copiers, printers & instrumentationDealer networks re-engaged and briefed on new lines.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Channel Partner (VAR) Programs works best alongside the rest of our pipeline programs, all run by the same experienced, U.S.-based team.
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We find prospects who match your criteria and agree to take a call from your team, so your reps start with a real conversation.
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Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about channel partner (var) programs, from qualification to campaign launch.
Yes. We contact value-added resellers in new territories to grow your network, and re-engage and validate the partners you already have.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
