B2B Appointment Setting
Experienced U.S.-based callers qualify your target accounts against your criteria and book timed meetings onto your reps' calendars.
Explore appointment settingAccount-based outreach · U.S.-based callers
Account-Based Appointment Setting
Every decision-maker in the accounts that matter most.
Agents experienced in account-based selling map and call the buying committee across your named accounts, then book meetings for your account executives.
Discuss your campaignBuilt around your sales team
- Agents experienced in ABM
- Paid for their time, not per meeting
- A test campaign before any commitment
- Full visibility, every day
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this service
Account-Based Appointment Setting
Narrow Your Target and Focus Your Prospecting Efforts
Intelemark assigns expert agents with experience in Account-Based Marketing (ABM) for B2B companies like yours.
Whether you’re already using ABM techniques to target those desired, large accounts that would result in high sales and revenues or you’re considering implementing an account-based marketing strategy, add telemarketing into your mix for best results.
Account-based marketing aligns your marketing and sales efforts around specific companies instead of an entire market, and telemarketing is that personal touch you need to reach the decision makers. In fact, companies using ABM techniques prefer to craft their strategies around personalized/custom messages for each account.
Account-Based Appointment Setting
Focused Efforts Provide Best Results and ROI
Intelemark provides proven results for clients who choose our ABM telemarketing services.
Read moreShow less
Intelemark’s ABM telemarketing and B2B appointment setting campaigns provide a multitude of benefits:
- Target and include all contacts/decision makers at key accounts
- Increase engagement across decisions makers
- Identify events that decision makers are attending
- Increase the value of each contract by introducing salespeople to key decision makers
Why is telemarketing an important part of your ABM strategies?
- Data Cleansing – You need accurate data to determine which companies to target. Telephone research can help cleanse your data, identifying the most profitable accounts on which to focus that will provide the highest potential lifetime value.
- Business Intelligence – Gaining insight into the critical business issues your targets are facing is key to developing an account based marketing strategy. Telemarketing lets you establish an ongoing dialogue that ultimately allows you to strategically address your client’s needs and interests.
- Relationship Building – Telemarketing offers a more personalized approach to building trust and customizing messages targeted to individuals within the company. Two-way communication is a key strategy for developing the relationships you need for ABM.
- Strategic Planning – Use telemarketing to align your marketing and sales efforts. Telemarketing is a flexible strategy that can engage with clients at any stage of the sales funnel, helping to unify both sales and marketing strategies.
- Long-Term Communication – Since B2B buying cycles are longer, telemarketing can help you sustain a dialogue over the long term. The insight gained in each call enables your sales force to refine their account knowledge to deliver better, more specific proposals.
Account-Based Appointment Setting
Focused Efforts, Narrow Targets = Time and Budgets Well-Spent
Use ABM telemarketing services to get closer to all decision-makers in a company.
Since you are not selling to companies, but rather to people within companies, having a conversation with key decision makers is imperative to develop relationships that lead to sales.
Telemarketing allows you to have interactive conversations that let you refine and target your marketing and sales efforts with personalized messages that address your prospect’s challenges, issues, and needs.
Account based marketing is quickly gaining steam.
A recent SiriusDecisions Report on the State of ABM found that 58% of B2B companies plan to invest in ABM services like telemarketing and/or technology like marketing automation this year. That number continues to increase year after year.
Don’t let your competition surpass you in the marketplace. Call Intelemark today to discuss how our expertise can help you turn your list of ABM target companies into sales opportunities.
Confidence in every conversation
Committed to quality.
Built on trust.
Agents experienced in account-based selling map and contact decision-makers and influencers across your named accounts, building consensus and booking meetings for your account executives.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where account-based programs break down
The gaps stalling your target accounts.
- 01
Digital touches, no conversations
ABM platforms deliver impressions and clicks, but programs stall when nobody talks to the buying committee.
- A phone channel inside your ABM program
- Conversations with named decision-makers
- Meetings booked for your AEs
- 02
One contact per account
You're not selling to a company, you're selling to people inside it. One contact rarely decides alone.
- Every decision-maker at key accounts
- Org charts and contact intelligence
- Engagement across the buying committee
- 03
Account data you can't trust
You need accurate data to decide which accounts to target. Bad records hide your most valuable ones.
- Telephone research to cleanse data
- Most profitable accounts identified
- Contacts corrected as we call
- 04
Messages that miss the account
Personalized ABM needs insight into the business issues each account faces. Generic messages get ignored.
- An ongoing dialogue with each account
- Business issues captured on every call
- Messages tailored to each individual
- 05
Long cycles that go quiet
B2B buying cycles are long. Without sustained dialogue, a target account forgets you between touches.
- Long-term communication with each account
- Multi-touch phone and email nurturing
- Account knowledge refined every call
- 06
Missed chances to meet in person
Your target accounts attend events where you could meet them, but nobody finds out which ones.
- Events decision-makers attend identified
- Meetings booked before the show
- Follow-up after the event
What Account-Based Appointment Setting delivers
97%data-vetting accuracy, a common result on our campaigns, so your account list starts clean. Results vary by client and project.
- Org charts and contact intelligence per account
- Meetings with multiple stakeholders
- Account-level engagement reporting
How a Account-Based Appointment Setting engagement works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Account-Based Appointment Setting built around your buyers
For enterprise sales teams with a defined target-account list, ABM programs that need a phone channel, and long, multi-stakeholder sales cycles.
Enterprise technologyOutreach across IT, security, finance and the business.
Health systems & GPOsEvery stakeholder in named hospitals and purchasing groups.
Financial institutionsDecision-makers across named funds, banks and benefits firms.
ManufacturersPlant, engineering and purchasing leaders at named accounts.
Logistics & supply chainOperations and procurement contacts at target shippers.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Account-Based Appointment Setting works best alongside the rest of our pipeline programs, all run by the same experienced, U.S.-based team.
Talk to an expertSales Intelligence
Real conversations reveal which competitors your targets use, how satisfied they are, their contract timing and who decides.
Explore sales intelligenceDatabase Cleanup
Phone-verified contacts, titles and emails imported straight into your CRM.
Explore this serviceLinkedIn Lead Generation
Managed LinkedIn outreach that pairs with calling for true multichannel prospecting.
Explore this serviceTradeshow Support
Pre-show calling to book booth visits and fast post-show follow-up on every scan.
Explore this service
Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about account-based appointment setting, from qualification to campaign launch.
Yes. Whether you already use ABM techniques or are just starting, we add the phone channel: calling the decision-makers at your target accounts and booking meetings for your account executives.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
