Case study · Medical Equipment
$11 Million in New Revenue in 90 Days
$11M
new equipment revenue in 90 days
The full story
Top-10 global medical device company
- Client
- Medical Equipment Manufacturer
- Industry
- Medical Equipment
- Calling Campaign
- Multiple Campaigns
Service Engagement
- Sales Lead Generation
- Sales Lead Qualification
- Sales Intelligence
- Market Research/Survey
Client Challenges/Goals
One of the world’s 10 largest medical device companies contacted Intelemark with an initial request to conduct a multi-step market survey campaign, with calls targeting hospitals and surgical centers.
The goals of the campaign included
- Connecting with busy and hard to reach hospital personnel
- Acquiring data from prospects through the results of a short survey
- Educating prospects about the status of certain equipment
- Identifying qualified prospects who are ready to meet with a representative
Solutions
Intelemark assigned the campaign to Meryl and Lisa, both very positive team members with extensive experience in calling campaigns for the healthcare industry. Intelemark’s proven system for onboarding the new client project included:
- Engaging the client to help us assist with a brief but thorough agent training so that they could sufficiently represent the client and the brand.
- Preparing the call content and the FAQs so that agents had the information needed to properly represent the brand and achieve the calling campaign objectives.
- Conducting internal team meetings for additional training, feedback, questions, and ongoing education for the campaign agents.
- Recording calls for use in daily and weekly reviews, ongoing agent training and quality improvement of the campaign.
- Consistently reviewing the strategic plan to improve our expected deliverables and projected client ROI.
Top-10 global medical device company
Results
The knowledge and experience of the agents, coupled with ongoing improvements made to the campaign on a daily and weekly basis enabled Intelemark to generate impressive results at every stage of the campaign.Read more
Valuable Contacts & Data
Successfully contacted key hospital executives who completed more than 90 extensive surveys.
Brand Awareness
Educated prospects about available products. Compiled feedback, which resulted in identifying certain critical service issues.
With this data, the client ultimately
rectified the critical issues.
New Leads = $11 Million
Identified a significant number of new leads for the client that resulted in more than $11 million in new medical equipment sales revenue in 90 days.
Top-10 global medical device company
The Highlights
In addition to the outstanding business results, the true impact is priceless when considering that the placement of this state-of-the-art equipment can and will impact the health of so many people in hospitals across the country.
Intelemark is very proud to have delivered these outstanding results. The client is extremely happy about the success of the campaign, the professionalism with which the campaign was conducted, the depth of knowledge and experience of the agents in the industry and the return on their investment.
The Intelemark Difference
Intelemark specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways Intelemark agents continue to deliver outstanding value for clients of all sizes.
Contact Intelemark at 602-943-7111 or at Intelemark.com for more information and to learn how we can deliver results to meet your business objectives.
The challenge
The client asked for a multi-step market survey targeting busy, hard-to-reach personnel at hospitals and surgical centers — gathering data, educating prospects about equipment status, and identifying those ready to meet a representative.
The solution
A team of agents with extensive healthcare calling experience ran the survey and qualification program, using their industry knowledge to engage key hospital executives.
The results
What the campaign delivered.
- More than 90 extensive surveys completed with key hospital executives
- Critical service issues identified — and rectified by the client
- More than $11 million in new medical equipment sales in 90 days
“The Intelemark team was outstanding. From program setup through execution, they provided a level of professional support and service that ensured our initiative was a success. Intelemark represented our brand and our customer's interest extremely well.”
Telecom Sourcing & Expense Management400%increase in qualified leadsCalling Campaign Increased Qualified Leads by 400%Read the story 
Healthcare / Financial Services60%incremental businessCall Campaign Generates 60% Incremental SalesRead the story 
Cyber SecurityMultichannelemail first, then a follow-up callCold Calling Plus Email Turbocharges a CampaignRead the story
Start
Get results like these.
We put your sales team in front of qualified B2B decision-makers. No fluff, just results.
(602) 943-7111Test campaign first. No long-term commitment.
Request a strategy call
Send us your details. Our team will contact you to arrange a time to discuss your buyers and campaign goals.