Event Registration
Drive attendance at trade shows, road shows, seminars and webinars — then follow up.
Explore this serviceTradeshow support · U.S.-based callers
Tradeshow Support
Make your tradeshow spend pay for itself.
We call before the show to book booth meetings, then right after it to qualify every contact while the conversation is still fresh.
Discuss your campaignBuilt around your sales team
- Follow-up that starts right away
- Paid for their time, not per meeting
- A test campaign before any commitment
- Full visibility, every day
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this service
Tradeshow Support
Timing is Vital for Tradeshow Lead Generation and Qualification
What is your real return on investment (ROI) from your last tradeshow, seminar, or webinar? If you’re like most companies, it is not as high as you imagined it should be.
That’s where Intelemark comes in.
Our Tradeshow Support services help you ensure that the contacts you made during your tradeshow convert into qualified leads so your sales team can then call on them and convert them to clients. But to capture them as true, qualified leads you must be fast, responsive, and timely, otherwise you could lose them.
It’s not long after they return to the office, if you don’t communicate with your leads, they will forget about the conversations they had with your company.
Tradeshow Support
Pre and Post-Event Communication Is Equally Important as Follow-Up
Since first impressions are important and only happen once, before your event even begins, call us to set up your tradeshow telemarketing and direct response follow-up campaign for success. Intelemark professionally communicates with your prospects so that they will remember to stop by your booth. Once the event is over, we ensure there is a successful follow-up where leads are qualified so you can turn them over to your sales team to close the sale.
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Once your event is over, Intelemark reaches out to these new leads immediately. You will not only have these prospects available on your call list, they will be ready and anxious to hear from you.
Over the years, we’ve done this so well that many of our clients request to use this tradeshow telemarketing and direct response follow-up service as a means of lead qualification. We have the resources and the bandwidth to generate this essential data for all our clients immediately.
Contact Intelemark today to understand how a customized tradeshow or direct response follow up campaign can drive outstanding results for your company.
Confidence in every conversation
Committed to quality.
Built on trust.
Before the show we invite target accounts to your booth and schedule meetings. After the show we call every contact while the conversation is still fresh, qualify interest and hand off sales-ready leads.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where tradeshow ROI breaks down
The gaps costing you show leads.
- 01
Leads that go cold after the show
Once attendees are back at the office, they forget the conversations they had at your booth. Every day without a call costs you.
- Calls start right after the event
- Every contact called, not just the hot ones
- Interest qualified while it's fresh
- 02
An empty booth
Hoping the right buyers walk by isn't a plan. Without pre-show outreach, your best prospects spend the day at someone else's booth.
- Target accounts invited before the show
- Booth meetings scheduled in advance
- Reminder calls ahead of the event
- 03
No real ROI number
Most companies can't say what their last show, seminar or webinar actually returned. Without follow-up data, the next budget is a guess.
- A disposition for every show contact
- ROI reporting per event
- Daily reporting from our own platform
- 04
One channel, one shot
A single call to a busy attendee is easy to miss. Pairing email with the phone gets the conversation started.
- Email first, then a follow-up call
- A respectful second effort on objections
- One consistent message on both channels
- 05
Reps sorting badge scans
Your sales team should be closing, not working through a stack of scans to find the few who are ready.
- Only sales-ready leads handed off
- A full lead profile with every handoff
- Not-yet-ready contacts kept for nurture
- 06
Bad contact data from the show
Badge scans arrive with typos, missing titles and general inboxes. Every wrong record wastes a call.
- Contacts verified as we call
- Titles, phones and emails corrected
- Clean data returned to your CRM
What Tradeshow Support delivers
40%average increase in registrations across our event registration campaigns. Results vary by client and project.
- Scheduled booth meetings
- Same-week follow-up on every lead
- ROI reporting per event
How a Tradeshow Support engagement works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Tradeshow Support built around your buyers
Exhibitors, field marketing teams and product teams who need every event's contacts in front of sales while they're still warm.
Software & security vendorsBooth meetings booked before the show, every scan called after it.
Medical device & healthcareConference contacts qualified before the buying window closes.
Financial seminars & webinarsPost-event calls that turn attendees into appointments.
Manufacturers & distributorsBuyers and dealers invited to the booth, then followed up.
Event & exhibit companiesPre-show outreach and post-show qualification for exhibitors.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Tradeshow Support works best alongside the rest of our pipeline programs, all run by the same experienced, U.S.-based team.
Talk to an expertB2B Sales Lead Qualification
We call your marketing, inbound and event leads, verify need, authority and timing, and pass only the sales-ready ones to your reps.
Explore lead qualificationB2B Appointment Setting
Experienced U.S.-based callers qualify your target accounts against your criteria and book timed meetings onto your reps' calendars.
Explore appointment settingRapid Launch Campaigns
Short-notice campaigns with an experienced team, live in about two weeks.
Explore this serviceDatabase Cleanup
Phone-verified contacts, titles and emails imported straight into your CRM.
Explore this service
Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about tradeshow support, from qualification to campaign launch.
Before the show. Pre-event calls get target accounts to your booth, and having the follow-up campaign ready means calls start right after the event.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
