Sales Enablement Consulting
A sales-organization check-up — process, tools, people and compensation.
Explore this serviceTelemarketing consulting · 20+ years of calling experience
Telemarketing Consulting
Two decades of calling know-how, applied to your team.
We help you design your own calling program: targeting, data, scripts and talking points, staffing, metrics and the management rhythm that keeps it producing.
Discuss your campaignBuilt around your sales team
- Six elements, one plan
- An outside, unbiased view
- Built on what works on the phone
- You stay in control
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this service
Telemarketing Consulting
Proven Processes and Experience Accelerate Revenue Growth
If your company is considering telemarketing campaigns by phone, Intelemark can help to make sure you maximize your opportunities for success.
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Intelemark’s wealth of experience spanning over two decades can serve as your clandestine arsenal and the decisive factor in your B2B telemarketing endeavors. Place your trust in a credible ally to steer you towards triumph. With a venerable legacy in the telemarketing and lead generation domain for 20+ years, Intelemark has honed the acumen necessary to erect a flourishing telemarketing campaign. It’s imperative to comprehend that telemarketing campaigns are not as elementary as flicking a light switch – expertise holds the key to success in B2B telemarketing.
A company must take many factors into account when setting up a telemarketing effort. It is vital to have all the necessary elements of an outreach campaign in place to drive revenue and maximize ROI:
- Technology – One of the most critical elements of a calling campaign is managing the data and recording pertinent information while being able to communicate this information to the proper sales channels. Intelemark has developed a custom proprietary software application designed to manage telemarketing campaigns, including vital details of each campaign.
- Messaging – Intelemark can help you craft the right message that will resonate with the prospect. A consistent message must be used by all participating staff members. It is imperative to make a positive impression immediately or the moment is forever lost.
- Qualification – You must understand who your high-quality targets would be and have a management tool to oversee the effort. Setting parameters for who is and who is not qualified will increase the success of the campaign.
- Updated Database – Your lead generation efforts are only as good as your list. Intelemark can help guide you to the best practices for the standards of valid, updated, qualified lists. An outdated, irrelevant list will result in a tremendous amount of time wasted.
- Sales Intelligence – Preparing each campaign with appropriate background and competitive information prior to the start, prepares your staff to manage all questions and objections to the best of their capabilities. With Intelemark’s help, you will learn what data is important to help ensure a successful campaign.
- Training – Proper training and onboarding must be done prior to all campaigns. Learn about best practices for training from the experience of Intelemark’s experts. Prepare your team properly to manage the multitude of scenarios that may arise during a telemarketing campaign.
Contact Intelemark today to learn how to build a telemarketing and lead generation effort so that your company can enjoy maximum results. Our experts are ready to help.
Confidence in every conversation
Committed to quality.
Built on trust.
We help you design your own telemarketing effort: targeting, data, scripts and talking points, staffing, metrics and the management cadence that keeps it producing.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where in-house calling programs break down
Six things every calling program needs.
- 01
No system behind the calls
Without a way to manage data, record what matters and pass it to sales, good calls go nowhere.
- Technology needs defined
- Data and notes flowing to sales
- Reporting from day one
- 02
A message that doesn't land
You get one chance at a first impression. If every caller says it differently, it's lost.
- A message that resonates with prospects
- One consistent story across callers
- Scripts and objection handling
- 03
No clear definition of qualified
If nobody agrees who counts as a good target, the team books the wrong meetings.
- Target profile defined
- Qualification parameters set
- A tool to manage the effort
- 04
An outdated list
Your effort is only as good as your list. An old one wastes a huge amount of time.
- Standards for valid, current lists
- Best practices for list upkeep
- Clean data before launch
- 05
Callers unready for objections
Without background and competitive information, callers stumble on the first hard question.
- Background research before launch
- Competitive information prepared
- The data that matters identified
- 06
Reps on the phone without training
Untrained callers learn on your prospects, and your brand pays for it.
- Onboarding before the first call
- Training for real call scenarios
- Best practices from our own teams
What Telemarketing Consulting delivers
15+appointments a week set for a global training company, more than its most experienced in-house reps could book.
- Program design and playbooks
- Scripts and objection handling
- Metrics and reporting framework
How a Telemarketing Consulting engagement works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Telemarketing Consulting built around your buyers
For companies launching an in-house SDR function, teams whose calling program has stalled and managers new to outbound.
Technology companiesSDR programs built around how technical buyers screen calls.
Healthcare suppliersCalling programs that can get past hospital gatekeepers.
Financial services firmsMessaging and training for calls where every word counts.
Logistics & supply chainTargeting and lists for crowded, competitive markets.
Education providersOutreach programs to school and campus decision-makers.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Telemarketing Consulting works best alongside the rest of our pipeline programs, all run by the same experienced, U.S.-based team.
Talk to an expertSales Insourcing
We recruit, train and manage your own in-house inside sales team.
Explore this serviceDatabase Cleanup
Phone-verified contacts, titles and emails imported straight into your CRM.
Explore this serviceB2B Appointment Setting
Experienced U.S.-based callers qualify your target accounts against your criteria and book timed meetings onto your reps' calendars.
Explore appointment settingB2B Sales Lead Qualification
We call your marketing, inbound and event leads, verify need, authority and timing, and pass only the sales-ready ones to your reps.
Explore lead qualification
Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about telemarketing consulting, from qualification to campaign launch.
The six elements every calling effort needs: technology to manage data and calls, messaging, qualification criteria, an updated database, sales intelligence and training.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
