Sales Intelligence
Real conversations reveal which competitors your targets use, how satisfied they are, their contract timing and who decides.
Explore sales intelligenceMarket research & surveys · U.S.-based callers
Market Research & Surveys
Real answers from real buyers.
We run phone surveys with your customers and prospects to find what keeps clients happy, uncover what doesn't, and test products and messaging before launch.
Discuss your campaignBuilt around your sales team
- Callers who can reach executives
- Paid for their time, not per meeting
- A test campaign before any commitment
- Full visibility, every day
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this service
Market Research & Surveys
Learning from Your Target Audience Produces High-Value Market Intelligence
Have you seen new products and services come to the market, only to learn later they completely flopped? It could be the most interesting, innovative product or service, but if there is not a market need or it doesn’t solve real problems for the target audience, it will not be successful in the marketplace. If the message does not resonate with the audience, the product or service will not success, no matter how interesting or innovative it is. Lack of marketing intelligence is often a key factor in the failure of new products or services into the marketplace.
Having the right, timely knowledge can make the difference between a successful sales campaign and a large, expensive mistake.
Market Research & Surveys
Strategically Designed Surveys Produce Truthful and Valuable Insights
With our market research and client feedback surveys, we help you identify the factors that make your current clients happy, but more importantly, discover issues that are causing dissatisfaction. This can give you valuable insights on the best course of action to help you attract and retain more clients.
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Intelemark uncovers the vital information from your target audience to make your marketing and product development a success.
Market Research and Surveys are important tactics to help you gain key insights from your target audience that help you strategically plan your course of action, resources, budget for success.
Knowing exactly what your current and potential clients like or dislike about your products or services can help provide you with invaluable market feedback and the potential of greater market share in the future.
Contact Intelemark today to understand how a customized market research project or customer feedback survey can drive outstanding results for your company.
Market Research & Customer Feedback Surveys
Understanding buyers and their needs is instrumental in winning sales opportunities. Let us help you utilize customer feedback and market research to
- Measure customer satisfaction
- Improve customer experiences and product innovation
- Understand the customer buying cycle and triggers
- Optimize campaign strategies based on your buyers’communication preferences
- Craft and communicate messaging that is relevant to your buyer’s decision-making process
Confidence in every conversation
Committed to quality.
Built on trust.
We conduct phone surveys with customers and prospects to identify what keeps clients happy, uncover sources of dissatisfaction, and validate products and messaging before launch.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where market research breaks down
The gaps costing you insight.
- 01
Online surveys executives ignore
Busy decision-makers skip survey links, and the few answers you get lack depth.
- Surveys conducted by phone
- Experienced callers who reach executives
- Verbatim answers, not checkboxes
- 02
Launching without market proof
Innovative products still flop when there's no real need or the message doesn't land with the audience.
- Products validated before launch
- Messaging tested with real buyers
- Findings and trends summarized
- 03
Dissatisfaction you can't see
Happy customers tell you what works. The issues pushing others away stay hidden until someone asks.
- Sources of dissatisfaction uncovered
- Service issues flagged for action
- Clients kept, not lost
- 04
Guessing how buyers buy
Without knowing the buying cycle and what triggers it, your campaigns guess at timing and channel.
- Buying cycles and triggers mapped
- Communication preferences captured
- Campaign strategy tuned to buyers
- 05
Research that never reaches sales
Respondents who want to talk are opportunities, not just data points.
- Opportunities flagged for sales
- Ready prospects booked for a meeting
- Every lead with a full profile
- 06
Answers you can't trust
Bad lists and leading questions produce bad data, and decisions built on it go wrong.
- Surveys designed with you
- Correct, current contacts before launch
- Contact data verified on every call
What Market Research & Surveys delivers
$11Min new medical equipment sales within 90 days, after our callers completed more than 90 extensive surveys with hospital executives for a top-10 device maker.
- Completed surveys with verbatim answers
- Summary findings and trends
- Opportunities flagged for sales
How a Market Research & Surveys engagement works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Market Research & Surveys built around your buyers
Product and marketing teams, companies planning a launch or repositioning, and customer-experience leaders.
Hospitals & surgical centersMulti-step surveys with busy, hard-to-reach executives.
Software & technologyProducts and messaging tested with real buyers before launch.
Financial & benefits providersClient satisfaction measured in the client's own words.
Education & trainingFeedback on programs from the people who buy them.
ManufacturersBuying cycles, triggers and service quality, straight from customers.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Market Research & Surveys works best alongside the rest of our pipeline programs, all run by the same experienced, U.S.-based team.
Talk to an expertCustomer Retention
Proactive check-ins, renewals and satisfaction calls that keep customers loyal.
Explore this serviceB2B Sales Lead Qualification
We call your marketing, inbound and event leads, verify need, authority and timing, and pass only the sales-ready ones to your reps.
Explore lead qualificationCustomer Reactivation
We call inactive and lost accounts, find out why they stopped buying, and re-open the conversation for your sales team.
Explore customer reactivationDatabase Cleanup
Phone-verified contacts, titles and emails imported straight into your CRM.
Explore this service
Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about market research & surveys, from qualification to campaign launch.
Your current customers, former customers or prospects: the accounts and titles you choose.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
