B2B Appointment Setting
Experienced U.S.-based callers qualify your target accounts against your criteria and book timed meetings onto your reps' calendars.
Explore appointment settingHealthcare · B2B appointment setting
Meetings with the people who run hospitals.
Senior, U.S.-based callers who have sold into healthcare put your reps in front of administrators, department heads and the C-suite, under your brand and on your criteria.
Discuss your campaignBuilt for your industry
- Healthcare-experienced agents
- Paid for their time, not per meeting
- A test campaign before any commitment
- Full visibility, every day
Talk to a B2B sales specialist
Tell us about your goals. We’ll help you plan the right campaign.
U.S.-based callers · 20+ years in B2B sales
20+years putting U.S.-based B2B callers in front of decision-makers
About this industry
Healthcare
Experience Matters in Specialized B2B Industries Like Healthcare
Healthcare lead generation and appointment setting is an art form that Intelemark has perfected over the past 10 years since our former CEO came to Intelemark. Murray Goodman, former Intelemark CEO, spent over 15 years selling into hospitals and clinics, overseeing large sales organizations that targeted hospitals, clinics and physician practices, and consulting with organizations as well as companies that marketed to hospitals, group practices, and clinics. It is those years of experience that provide the foundation for the expertise and lead generation services Intelemark provides to its clients who prospect to these organizations. Intelemark’s combined management team has over 30 years of experience in the field. Our agents collectively have numerous additional years in the healthcare services field.
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Our level of experience and success dealing with both sides of the healthcare equation allow us to provide a unique perspective to our clients who seek to penetrate the healthcare lead generation and appointment setting space. Our years of experience allow us to craft the appropriate messaging required in a healthcare lead generation and appointment setting campaign. Intelemark provides mature, experienced and qualified agents who are fluent in the nuances of the industry, setting the expectations required for a successful healthcare marketing campaign.
Our agents are comfortable reaching high level decision makers, professionally articulating our clients’ value proposition, qualifying prospects based on the criteria provided by the client, and then setting an appointment with this decision maker. Our agents’ years of experience talking to healthcare executives give them the expertise and knowledge to have conversations that ultimately lead to a successful healthcare lead generation effort. This results in Intelemark always providing our clients with high-quality, qualified leads.
The importance of this level of experience cannot be overstated in providing successful calling campaigns. Simply stated, Intelemark and its agents understand the decision making process in the healthcare industry. Our agents understand the daily challenges faced by the prospect and are sensitive to those challenges. They are respectful and know how to how to effectively talk with a healthcare executive, not at them. Most importantly, our agents represent our clients in the most professional manner possible, fervently protecting their brand in the process.
Healthcare
Healthcare Sales Need Intelligent Lead Generation Strategies for Healthcare Marketers
Healthcare providers, their sales leads and sales team are tasked with keeping a full sales pipeline at all times, replenishing it as necessary. However, that is a time-consuming task, especially for sales teams who thrive on closing the sales vs. spending precious time on prospecting. B2B healthcare companies must deploy a marketing strategy that includes content marketing, digital marketing, email marketing, and search engine optimization (SEO) in order to complement their outreach efforts.
Healthcare
Marketing Strategy, Smart Planning, and the Right Target Audience Are Key To Success. Marketing Tips
At Intelemark we create a strategic plan before commencing every campaign.
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Some of the key points we address are:
- Do we have a correct, and current target audience list with sufficient contact information?
- We ensure that we have deployed our most capable team of managers, agents, and support team.
- We assess the clarity of messaging to make certain the planned messaging is clear and concise.
- We strategically plan the campaign to include a valuable information piece provided by the client for Intelemark agents to send to an inquisitive prospect.
- Intelemark addresses all logistical issues for a successful Healthcare lead generation and appointment setting campaign?
- Assigned the correct support team to the account.
- Assure all barriers to success have been identified.
One very important aspect in providing a successful campaign is to be certain that the client is prepared for success. This may sound obvious, but often, in all different types of campaigns, the client is ready to have their vendor begin the lead generation campaign without being completely prepared internally for a high quantity of quality leads they will receive.
This includes
- Determining the objective of each qualified lead or appointment
- Assigning who will manage the leads or appointments
- Establishing next steps after a successful call
- Establishing next steps after a call with a prospect who may not be quite ready to move forward in the sales process
From our years of experience, we can speak fluently about medical equipment and medical devices, technology, purchasing, hardware, human resources, staffing, and language services, to name a few. Whether a hospital, an outpatient clinic, surgical center, wellness, imaging center, physician practice, or even group purchasing organizations, we’ve called them all! And as you work with Intelemark, you will quickly realize that our knowledge and understanding of healthcare lead generation and appointment setting is a valuable asset to companies who are in search of revenue growth opportunities.
Why not let Intelemark provide a test campaign for your company so that you can see firsthand the results?
Contact Intelemark today to understand how a customized financial lead generation campaign can drive outstanding results for your company.
Confidence in every conversation
Committed to quality.
Built on trust.
Healthcare buyers can tell a script from a conversation. We hire the people who can hold the conversation.
Experienced people, representing your brand
U.S.-based callers learn your offer, your buyers and your qualification criteria before making the first call.
Awards & recognition
A commitment to service quality, customer experience and accountable campaign delivery.
Compliance & quality standards
Processes focused on data protection, quality assurance and the responsible handling of your customer relationships.
Certifications, awards & associations
Experience that shows
Why businesses choose Intelemark
Build a stronger pipeline.
Start with a conversation about your buyers and goals.
Where healthcare pipelines leak
The gaps costing you meetings.
- 01
Reps prospecting instead of selling
Your closers spend the week chasing hospital contacts instead of running meetings. Prospecting into healthcare is slow, and it burns your most expensive people.
- Experienced callers take over first contact
- Meetings land on your reps' calendars, qualified
- Every meeting arrives with a full lead profile
- 02
Decision-makers you can't reach
Hospital executives are guarded by gatekeepers and buried in vendor calls. Generic SDR scripts get screened out in seconds.
- Agents with real healthcare selling experience
- Gatekeepers treated as allies, not obstacles
- A respectful second effort on every objection
- 03
Long, committee-driven sales cycles
Healthcare buying runs from strategic planning to assessment to vendor research. One contact rarely decides alone.
- Outreach to every stakeholder in the account
- Multi-touch nurturing for not-yet-ready prospects
- Re-engaging targets who declined before
- 04
Stale contact data
Healthcare titles and org charts change constantly. Every wrong number wastes a call and a rep's confidence in the list.
- A correct, current target list before launch
- Titles, numbers and emails verified on every call
- Clean data returned to your CRM
- 05
Conference leads that go cold
Badge scans from healthcare shows sit in a spreadsheet while the buying window closes.
- Pre-show calls to book booth meetings
- Same-week follow-up on every contact
- ROI reporting per event
- 06
No read on what the market says
Without structured feedback you can't tell whether the message, the list or the timing is failing.
- Market and competitor intelligence from every call
- Phone surveys executives actually complete
- Daily reporting and call recordings
What we deliver for Healthcare teams
16×revenue on campaign spend for a hospital consulting firm: 1,750 hospitals targeted, $768K in annual revenue from a $47K campaign.
- A correct, current target list before the first call
- Agents with prior healthcare selling experience
- Clear messaging and a valuable information piece to send
- Agreed next steps for ready and not-yet-ready prospects
How a Healthcare campaign works
A test campaign first, so you see your real run rate before you scale.
- 1DiscoveryWeek 1We learn your offer, brand, buyers and market before the first call.
- 2Your criteriaWeek 1You define what qualified means. No one-size-fits-all script.
- 3Data & messagingWeek 2We clean your list or build one, and write talking points that protect your brand.
- 4Test campaign live≈ Day 14At least two dedicated callers establish your real run rate.
- 5Report & scaleThenDaily reporting and call recordings. We add callers once the numbers work.
Who we reach in Healthcare
Agents and managers who already speak the language of the organizations you sell to.
Hospitals & health systemsC-suite, department heads and purchasing at acute-care and multi-site systems.
Outpatient & surgical centersAdministrators and medical directors at ambulatory surgery centers and clinics.
Imaging & diagnostic centersOwners and operations leads evaluating equipment and services.
Physician practicesPractice managers and partners at single- and multi-specialty groups.
Group purchasing organizationsContracting and sourcing teams that shape vendor shortlists.
Included with every campaign
At least two dedicated callers, paid for their time, not per meeting.
Dedicated account manager
One accountable owner for your campaign, start to finish.
Data manager
We clean your list or build a fresh one before the first call.
Call notes & recordings
Hear exactly how we represent your brand on every call.
Daily reporting
Activity, conversations and meetings, reported from day one.
Discover our services
End-to-endB2B pipeline services
Services for Healthcare sales teams, all run by the same experienced, U.S.-based callers who already speak your buyers' language.
Talk to an expertB2B Sales Lead Generation
We find prospects who match your criteria and agree to take a call from your team, so your reps start with a real conversation.
Explore lead generationB2B Sales Lead Qualification
We call your marketing, inbound and event leads, verify need, authority and timing, and pass only the sales-ready ones to your reps.
Explore lead qualificationAccount-Based Appointment Setting
We map and call the decision-makers and influencers across your named accounts and book meetings for your account executives.
Explore account-based outreachMarket Research & Surveys
Phone surveys that tell you what customers and prospects really think.
Explore this service
Industries
Callers who already speak your buyers’ language.
We assign a manager and calling team with experience in your industry, so from day one we hit the ground running.
Good questions. Clear answers.
Before we
make the first call.
What to know about healthcare, from qualification to campaign launch.
Yes. We deploy agents with prior healthcare selling experience wherever possible, and our leadership spent more than 15 years selling into hospitals, clinics and physician practices.
What clients say
An extension of their sales team.
Sales and marketing leaders on what it is like to work with our callers.
15+
appointments a week, more than their in-house reps
“Intelemark was consistently setting 15+ appointments per week for us, which by the way, is more than our most experienced in-house sales reps would be able to accomplish! And these meetings led to opportunities and closed revenue.”
Simply put, Intelemark has delivered for us. More appointments and more well-qualified leads. We tried other agencies – Intelemark outperformed all of them.
Chief Marketing OfficerIndustry leader in display and video conferencing solutions Before the first call was made, they made sure they understood our products inside and out so the call agents could speak knowledgeably about our products to prospects.
Jill R.Senior Account Executive, Bespoke Software Their proven ability to work with customized scripts, ask the right questions and provide meaningful feedback on call campaigns has resulted in many great opportunities.
EugeneVP of Sales, Medical Bill Review Services I can't thank you enough for this quick turn-around. Honestly your team was incredible. There is no doubt I will be utilizing you for this time and time again. Your team and the expertise and professionalism were very refreshing.
GregDirector, Customer Insights, Fortune 100 Global Healthcare Company
