Case study · Cyber Security
Cold Calling Plus Email Turbocharges a Campaign
Multichannel
email first, then a follow-up call
The full story
F-Secure
- Client
- Cyber Security Solutions Provider · F-Secure
- Industry
- Cyber Security and Incident Response Technology · Internet Security
- Calling Campaign
- Multiple Campaigns
Service Engagement
- Calling Campaign
- Email Campaign
- Lead Generation
- Lead Qualification
Client Challenges/Goals
The client engaged Intelemark to conduct follow up calls with key contacts made at a large trade show and technology conference. The call campaign had been running successfully for quite some time, but they ran into a problem related to the conference attendees.
They planned to send an email to each attendees prior to the follow up call from Intelemark but could not find an easy cost effective solution.
The goals of the campaign included
- Contacting conference attendees by email prior to the follow up calls by Intelemark to establish a relationship.
- Expanding the company’s sales outreach through follow up contact.
- Qualifying leads.
F-Secure
Solutions
As a result of the problem faced by the client in the email phase of the campaign, they reached out to Intelemark to see if we could offer an affordable resolution.
Although Intelemark didn’t offer a service for sending mass email blasts at the time of the campaign, our data manager researched and found a viable resource that we could use to meet the needs of the client. When the client was contacted with the solution, they were thrilled!
Intelemark implemented its proven onboarding system for the new client project, which included:
- Incorporating a new email platform into the planned calling campaign, which was an “outside the box” effort to help the client when they were at a loss themselves for an affordable solution.
- An updated process by Intelemark to integrate the calling and emailing program as a standard process for even bigger success.
- An affordable service that was added to the campaign at a very reasonable cost, which met the client’s objectives.
F-Secure
Results
The process of emailing and then calling the conference attendees was very productive! Success rates for the overall campaign skyrocketed, with a large number of follow up calls generating highly qualified and interested prospects.Read more
Helped to Identify ROI for Conference Expenditures
Able to clearly determine ROI by identifying leads that bring revenue. They obtained an increased number of leads per week with qualified prospects.
Brand Awareness
Gained incremental brand awareness which endured post conference. The company also saw a distinct improvement in the quality of the leads they received.
Follow Up = Sales
Utilizing a dual strategy for post conference follow up produced a larger number of interested prospects than the original single strategy plan, which then generated more highly qualified leads than previous campaigns.
F-Secure
The Highlights
Intelemark solved the client’s problem with a solution that was not previously in our services offering.
Read moreShow less
However, our key goal was to utilize business expertise and experience to solve the problem for the client, even if it required thinking “outside the box” and implementing and a new service.
Learning and understanding the client’s business and their needs fully, the Intelemark team was able to deliver an integrated, multi faceted campaign that solved what seemed to be an unsolvable problem for the client.
The client needed an affordable solution for one phase of their multi phase trade show follow up campaign. They engaged Intelemark in one phase of the campaign and when they realized they didn’t have a viable solution for another phase of their campaign, they turned to Intelemark for a resolution. The client relied on Intelemark’s years of experience to resolve a problem with a service we did not even offer at the time of the campaign.
As a result of smart problem solving, expertise in the lead generation business, knowledge, and experience, Intelemark was able to respond with the optimum answer to the perplexing problem.
The Intelemark Difference
Intelemark specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways Intelemark agents continue to deliver outstanding value for clients of all sizes.
Contact Intelemark at 602-943-7111 or at Intelemark.com for more information and to learn how we can deliver results to meet your business objectives.
F-Secure
Client Challenge/Goal
F-Secure, an award-winning Internet security firm, engaged Intelemark to make follow-up calls with key contacts made at a large trade show and technology conference.
Read moreShow less
As a result, F-Secure reached out to Intelemark to see if we could help.
The Intelemark Solution
Although at Intelemark we don’t offer a service for sending out mass email blasts, our data manager searched and found a viable resource that we could use to meet the needs of the client. When F-Secure was contacted with the solution, they were thrilled! We went “outside-the-box” to find a way to help them. F-Secure was also very pleased that the cost of the added service was very reasonable.
We then updated our process to integrate the calling and emailing program as a standard for even bigger success.
At Intelemark, that’s the kind of effort you can count on!
Impact
At Intelemark, rather than saying no to client requests, you can count on us to forge ahead with an extra effort to find a solution, even if it’s not within our current comfort zone.
We love satisfying our clients: especially when we can provide them with a result that makes sense for both parties.
We believe in working smart in addition to working hard to satisfy our clients and make their campaigns succeed!
Contact Intelemark today to understand how a customized trade show follow-up campaign can drive outstanding results for your company.
The challenge
After a large technology conference, the client wanted to email attendees before our follow-up calls but couldn't find a cost-effective way to do it.
The solution
Rather than saying no, our data manager found a viable email resource at a very reasonable cost. Email-then-call became a standard part of our process.
The results
What the campaign delivered.
- Success rates for the overall campaign skyrocketed
- Clear ROI identified for the conference spend
- More highly qualified leads than previous campaigns
Medical Equipment$11Mnew equipment revenue in 90 days$11 Million in New Revenue in 90 DaysRead the story 
Telecom Sourcing & Expense Management400%increase in qualified leadsCalling Campaign Increased Qualified Leads by 400%Read the story 
Healthcare / Financial Services60%incremental businessCall Campaign Generates 60% Incremental SalesRead the story
Start
Get results like these.
We put your sales team in front of qualified B2B decision-makers. No fluff, just results.
(602) 943-7111Test campaign first. No long-term commitment.
Request a strategy call
Send us your details. Our team will contact you to arrange a time to discuss your buyers and campaign goals.