Insights
The Intelemark blog, page 102.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 2 min readBenefits of Outsourcing Appointment Setting Services for the Technology IndustryThere are many good reasons why your next appointment setting campaign should be outsourced, especially if you’re selling technology solutions. Since appointment setting is crucial to the success of every sales team, it makes sense for technology companies to consider a professional appointment setting service that has a host of skills and expertise in settingRead article 
· 1 min readA Comprehensive White Paper on Selling Technology SolutionsIntelemark has written a new comprehensive White Paper for companies who are selling technology solutions titled “Top 5 Things to Consider When Selling Technology Solutions.” Based on our years of experience delivering key messaging on behalf of a variety of technology companies, we’ve detailed the following key areas for consideration: Why you need to understandRead article 
· 1 min readTop 5 Things B2B Appointment Setting Staff Need to Be Successful“Face time” with B2B prospects is crucial for success. A well-developed and well-executed appointment setting campaign is the key to securing that desired face time. Here are the top 5 things your B2B appointment setting staff need before they get started, whether you’re using an in-house inside sales team or outsourcing the campaign to aRead article 
· 1 min readHere’s Why Better Lead Qualification Increases RevenueQualifying leads requires patience and persistence. You’ve got to keep placing calls, keep asking questions, and keep striving to connect with valuable prospects. And when you do it right, effective lead qualification results in increased revenue. Unlock the power of “no.” When you’re trying to qualify as many leads as possible, it can be difficultRead article 
· 3 min readHow We Built a Successful Healthcare Appointment Setting CampaignConnecting with key decision makers is difficult in any industry, and healthcare is no exception. Upon developing a recent healthcare appointment setting campaign for a Fortune 100 medical equipment manufacturer, Intelemark managed to generate new leads resulting in $11 million in revenue. And we did it in under 90 days! Those results were a directRead article 
· 1 min readShould You Outsource Inside Sales, or Is There an Alternative?If you’re thinking about hiring a lead generation company, you’ve probably decided that building your own inside sales team isn’t feasible. In addition to the expense of hiring, onboarding, and managing the team, keeping inside sales in-house requires a substantial time commitment. To avoid those setbacks, outsourcing often makes sense. There is an additional optionRead article 
· 1 min readShould You Outsource Appointment Setting?Many organizations that approach us about appointment setting aren’t sure whether outsourcing is the best choice. Sometimes, it does make sense to keep lead generation activities in house. If all of the following scenarios apply to you, outsourcing appointment setting may not be the answer: You have a successful inside sales team setting appointments. You’veRead article 
· 1 min readReady to Boost B2B Lead Generation Results? The Secret is in Your Approach!When your bottom line depends on consistent, successful B2B lead generation, you know it takes a lot of patience – and a lot of phone calls – to connect with a lead that represents a legitimate opportunity. You’re probably looking for ways to reduce the time it takes to make a valuable business connection, soRead article 
· 3 min readNeed Telemarketing Services? Watch Out For These Red FlagsSelecting a B2B telemarketing provider might seem like a straightforward exercise, but there’s a significant difference in the quality of providers in the market. Organizations should be choosy – and cautious – before they invest significant resources in a single provider. If you’re looking for a new provider of telemarketing services or are outsourcing for theRead article 
· 2 min readSet Goals Before Your Next Demand Generation CampaignOne of the first steps in building a successful demand generation campaign is defining your goals. Setting goals helps you gauge performance, establish benchmarks for future campaigns, and identify areas you can improve going forward. Here are some tips for setting appropriate and realistic goals for your next demand generation campaign. Set qualitative goals first.Read article 
· 2 min readNew White Paper Details 5 Things You Need to Consider When Selling to Healthcare ProvidersIf you’re selling to the rapidly-changing healthcare industry, you need specialized knowledge and expertise to craft the right message that addresses critical business issues. You also need to reach the right audience with that message. Intelemark has many years of experience in connecting your sales team with a variety of healthcare providers who need yourRead article 
· 1 min readEvaluating Telemarketing Companies? Insist on Real ConversationsSometimes, you’ve just got to set the script aside. Experienced telemarketing companies know this, and they encourage their agents to engage in real conversations with leads and suspects. Only through genuine conversation – not “sticking to the script” – can telemarketers forge valuable connections with potential buyers. A tale of two telemarketers Imagine you’ve hiredRead article Start
Let’s be clear about what we do.
We put your sales team in front of qualified B2B decision-makers. No fluff, just results.
(602) 943-7111Test campaign first. No long-term commitment.
Request a strategy call
Send us your details. Our team will contact you to arrange a time to discuss your buyers and campaign goals.