Insights
The Intelemark blog, page 96.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 4 min readSelling to Hospitals: A Guide to the Hospital Sales CycleSelling to hospitals requires patience, preparation, and a clear understanding of how healthcare organizations buy. Hospital sales cycles often involve clinicians, procurement teams, finance leaders, and executives, each with distinct priorities. This guide explains how long hospital sales can take, what the procurement process looks like, and how vendors can earn access to the rightRead article 
· 8 min readUnveiling the Secret to Successful B2B Appointment SettingAre you tired of your sales team struggling to secure appointments with potential B2B clients? Rest assured, you’re not alone and your competitors may be struggling with the same challenges. Many businesses encounter challenges when it comes to appointment setting, but these obstacles can be overcome. In this article, Let’s explore common challenges in B2BRead article 
· 4 min readWhat is Lead Generation?At its core, lead generation is the step in the sales process where an organization identifies an appropriate target audience for their company that ultimately leads to a scheduled meeting for their salesperson. The definitive goal is to identify and attract potential customers who are interested in the products or services offered by a business,Read article 
· 5 min readWhat is B2B Appointment Setting?At its core, B2B appointment setting is the step in the sales process for an organization where a meeting is scheduled for their salesperson because they have identified an appropriate target audience for their company. These prospects have been qualified as someone who is highly likely to purchase its products or services. In other words,Read article 
· 4 min readEffective Strategies for Identifying Qualified Prospects in Your Target MarketIn a B2B appointment setting campaign, finding qualified prospects involves identifying potential customers who meet the specific criteria set by your business for your target market. Understanding who the buyer is and who the economic buyer is, is essential for targeting prospects – they are not always the same. It requires a targeted approach. HereRead article 
· 3 min readUnderstanding the Meaning and Importance of a Qualified B2B AppointmentSetting a qualified appointment in a B2B (business-to-business) appointment setting campaign typically refers to the process of arranging a meeting or consultation between a sales representative or business professional and a potential customer who has been identified as a promising lead for the specific product or service being offered by a company and has aRead article 
· 3 min readIt is No Surprise – Why Part-Time and Sporadic Lead Generation Will Not Fill the Sales PipelineHere in the state of Arizona, we had a surprise snowstorm in February 2019. It was amazing to see but we were completely unprepared for shoveling snow, scraping windshields and seeing snowcapped mountaintops in the Phoenix metro area. While snow in Arizona is a big surprise, an empty sales pipeline due to a lack ofRead article 
· 1 min readClutch Recognizes Intelemark Among Arizona’s Top Voice and Call Center Services Providers for 2022At Intelemark, we celebrate more than two decades of helping companies grow their business. There are B2B appointment setting companies who tell you they can increase your sales pipeline activity. And then there’s us. For 22 years, we have done one thing and one thing only; put our clients in front of their desired buyers.Read article 
· 4 min readPost Traumatic Growth and Personal/Career Expectations Post COVIDBy Randi Rotwein-Pivnick, M.A., LMFT, INC Last year we all felt the impact as our world changed before our eyes when COVID took control of our ‘freedom’ to come and go as we please, as well as robbing many of us of our securities (loss of jobs, incomes, homes, and unfortunately, for many, the lossRead article 
· 5 min readWhat Makes a Good Salesperson?Because selling is such a vital part of the economy and business, psychologists have long studied the traits and characteristics of a successful salesperson. Much has been written on the subject, so much so that people can generally (and correctly) assume the traits that set good sales representatives apart from great sales representatives are confidence,Read article 
· 5 min readCustomer Reactivation Campaigns: Strategy, Steps, and ExamplesCustomer reactivation focuses on people or accounts that previously purchased, engaged, or showed meaningful interest but have since become inactive. Because the relationship already has history, the most useful outreach acknowledges context rather than treating the contact as new. This guide explains how to segment dormant customers, diagnose likely reasons for inactivity, choose channels andRead article 
· 7 min readSocial Selling 101: Using Social Media to Reach B2B BuyersOne of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic,Read article Start
Let’s be clear about what we do.
We put your sales team in front of qualified B2B decision-makers. No fluff, just results.
(602) 943-7111Test campaign first. No long-term commitment.
Request a strategy call
Send us your details. Our team will contact you to arrange a time to discuss your buyers and campaign goals.