Insights
The Intelemark blog, page 97.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 7 min readHow to Generate B2B Sales LeadsWhy Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is oneRead article 
· 5 min readHow to Sell to Hospital AdministratorsTips for Selling to Hospital Executives Get In the Door by Knowing the Biggest Healthcare Pain Points and How to Solve Them The healthcare industry is growing, rapidly. According to the Bureau of Labor Statistics, it’s among the fastest growing industries in the United States. But, with new and ever-changing government regulations, doctor and nurse shortages and other challenges,Read article 
· 6 min readMedical Device Marketing: Strategies and Best PracticesTips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key toRead article 
· 5 min readB2B Telemarketing Works (Here’s Why)Why Telemarketing is One of the Most Effective B2B Lead Generation Methods At a time when digital marketing budgets are exploding, it is important not to forget about one of the oldest (and most effective) ways of generating B2B leads – telemarketing. After all, there is a reason almost 90% of marketing managers in Fortune 500 companies sayRead article 
· 5 min readSales Follow-Up Statistics You Need to KnowThe sales follow-up is where most deals are won. Unfortunately, it’s also where most deals are lost, especially when sales reps don’t make enough follow-up attempts to work a lead and ultimately close the deal. Whether you’re a sales development rep looking to get a leg up on the competition or a sales manager looking to improve your team’sRead article 
· 12 min readB2B Call Centers Have the Services You Need to Help Your Company Drive SalesQuality B2B leads are essential to business development. Finding these leads is a highly time-consuming task, performed on a daily basis. But it is a key task to driving revenue opportunities for your salespeople and company and it simply must be done every day. Communicating your value proposition clearly and addressing your prospects’ daily businessRead article 
· 4 min readManaging Our Emotions as We Come Out of the PandemicRANDI ROTWEIN-PIVNICK, M.A., LMFT, INC Much has changed in our world since this time last year when we were first being hit with the reality of COVID-19 and the negative impact it would have on our lives. For the past year most of us have spent time isolated from our family and friends, fearful ofRead article 
· 7 min readKey Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company?Read article 
· 5 min readDealing With the Holiday Season During a PandemicRandi Rotwein-Pivnick, M.A., LMFT In my last post I mentioned that I had been working from home remotely since March and never imagined that the pandemic would have impacted our world as it has. Personally, I don’t know of anyone that has not been impacted negatively in some way or other from COVID-19, and withRead article 
· 4 min readHow to Restart Your Sales Pipeline After COVID-19We have all been talking a great deal about the many challenges businesses around the world have faced since the advent of COVID-19. What we have seen and how we have had to pivot our business practices, processes, and operations has been unprecedented. Monthly, quarterly, and annual plans have been scrapped, replaced by emergency, stop-gap,Read article 
· 5 min readThe New Normal… What Comes Next.. What is the Next Step?RANDI ROTWEIN-PIVNICK, M.A., LMFT I, as well as all those I have spoken to, would have never imagined that we would experience a Pandemic like COVID-19 in our lifetime. For most, our lives have now been turned upside down. We have had to navigate so many of our essential life necessities (work/finances, ability to getRead article 
· 4 min readThe Value of Continuity of Lead Generation Activities in a Challenging Business EnvironmentWe cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues.Read article Start
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