Insights
The Intelemark blog, page 98.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 2 min readCustomer Retention = Increased Revenues and Customer Lifetime ValueCosts less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your salesRead article 
· 6 min readSurviving the New “Normal”Randi Rotwein-Pivnick, M.A., LMFT The world is experiencing a state of much uncertainty and very few people’s lives (if any) are not being impacted in some negative way. The majority of us are being ‘forced’ to self-quarantine, in hopes of slowing the growth of COVID-19, and self-quarantine coupled with the increased concerns and anxiety from theRead article 
· 4 min readCustomer Reactivation, Why Not?There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is notRead article 
· 4 min readBe Purposeful About Your Time: How To Get The Most Out of ItRandi Rotwein-Pivnick, M.A., LMFT Time Management Do you often miss deadlines or can’t complete the day’s “TO DO” list? Learning how to be more effective with your time can make a huge difference in your level of career success. Lack of good time management skills can ruin your career. However, if you utilize the followingRead article 
· 4 min readWhy It’s Important to Crush It in Q1The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1Read article 
· 3 min readWork BurnoutRandi Rotwein-Pivnick, M.A., LMFT Burnout is a cumulative process of continual stress, which can be extremely harmful in large doses. The longer the chronic stress lasts, the more damage it does to your body and the more resources it depletes. Although Burnout can be the result of both professional and personal life, most often itRead article 
· 4 min readAnatomy of a Successful CampaignWhat are the elements that make up the foundation for a successful lead generation campaign? A campaign that you can duplicate year to year without having to reinvent the wheel each time. If you want to maximize your campaign investment, it goes without saying that proper planning is essential. Carefully setting up the building blocksRead article 
· 3 min readDon’t Ignore the 4th Quarter… There ARE Business Opportunities in Q4Does business really stop in Q4, during the Fall and Holiday season? We offer an emphatic NO in answer to that question. It is widely believed that attention to and focus on work and productivity is elsewhere with the holidays and time off on the immediate horizon. Business does not stop during the last fewRead article 
· 3 min readBeware of the inner criticRandi Rotwein-Pivnick, M.A., LMFT From the moment we awake, we have a dialogue running through our brain. This is known as internalized dialogue. Sometimes we are aware of that dialogue, but often times, we are not, as it is automatic and subconscious. This internalized dialogue can be negative or positive. Negative self-talk (internalized negative dialogue)Read article 
· 3 min readDon’t Let the “No’s” Impact You NegativelyRandi Rotwein-Pivnick, M.A., LMFT Fear of rejection is common amongst people in the sales field, whether it be a salesperson, a business development representative, or a professional appointment setter. No one likes to hear “NO”, and people in the sales field subject themselves to that possibility over and over again on a regular basis. “NO”Read article 
· 5 min readHow to Perform B2B Market ResearchHow to Perform B2B Market Research Market research is market research, right? Not quite. For starters, the B2B buying process is more complex than purchasing decisions made by consumers. In B2B sales, there are often multiple stakeholders that you will need to convince and convert in order to close the deal. The B2B space isRead article 
· 4 min readB2B Sales Objections You Should Never HearWhy B2B Buyers Say “No” (and What You Can do About it) If you’re in B2B sales, you’ll probably hear “no” a lot more than you hear “yes” over your career. But that doesn’t mean every objection is a rejection; it just means a prospect isn’t quite ready to act—or rather, it means you stillRead article Start
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