Case study · Digital Marketing
Franchise Lead Generation Program Skyrockets Qualified Prospects
~50%
closing rate on delivered leads
The full story
WSI franchisees
- Client
- Global Digital Marketing Solutions Provider · WSI (We Simplify the Internet)
- Industry
- Digital Marketing Solutions Franchisor · Digital Marketing
- Calling Campaign
- Multiple Campaigns · Franchise Lead Generation
Service Engagement
- Appointment Setting
- List Acquisition
Client Challenges/Goals
When a franchisee of the leading global digital marketing provider found it challenging to identify qualified prospects, they reached out to Intelemark to help them build a campaign.
The goals of the campaign included
- Differentiating themselves in their local marketplace.
- Scheduling face-to-face meetings with local small to medium sized businesses seeking a digital marketing solution.
- Create brand awareness for the franchise in their local markets.
Solutions
Initially, Intelemark created and executed a call campaign to schedule face-to-face meetings with local small to medium sized businesses. However a change in the marketplace warranted new tactics, which were incorporated into the campaign as well.
Intelemark implemented its proven onboarding system for the new client project, which included:
- Creating and executing a campaign which differentiated the client’s offerings from the competitive field.
- Employing new tactics when a change in the marketplace dictated the need for improvements in the campaign.
- Providing knowledge, experience and expertise to create the best campaign to meet the individual needs of the client.
WSI franchisees
Results
Working with Intelemark and following the recommendations provided, the clients reported a significant increase in the quality of leads received within 6 months of following the campaign’s new strategic re-launch.Read more
Lead Quality Improved Immediately
Improvements in a long-running campaign resulted in a marked improvement in lead quality, leading to an increased number of scheduled appointments in a shorter time.
Closing Rate Increased Exponentially
Closing rate of sales increased at an astounding rate of nearly 50%.
New Tactic Became a Standard Practice
All WSI franchisees that worked with Intelemark incorporated the new tactic as the standard practice in all WSI campaigns due to the successful results of the revised tactics.
WSI franchisees
The Highlights
A new standard for future campaigns was established as a result of learnings that came from their previous campaigns over an extended period of time. The clients’ willingness to try new tactics was a major factor in improved and increased success.
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Differentiating their offerings from the competitive field was very important to the clients. Their industry is highly competitive and challenging.
The clients were open to recommendations of new tactics for the calling campaign and agreed to execute the campaign accordingly.
Due to the success of the new program, the clients incorporated the new tactic as a standard practice in all franchisees’ campaigns.
Being open-minded to changes in the marketplace that occurred over a 3 years period of time prompted them to test tactics they hadn’t used before. It resulted in tremendous success for them.
The Intelemark Difference
Intelemark specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways Intelemark agents continue to deliver outstanding value for clients of all sizes.
Contact Intelemark at 602-943-7111 or at Intelemark.com for more information and to learn how we can deliver results to meet your business objectives.
Client Challenge/Goal
When a WSI franchisee found it challenging to locate qualified prospects, they reached out to Intelemark to help them build a campaign. Even after Intelemark developed a successful ongoing campaign, Intelemark raised the bar by adding a new improvement in the way that WSI franchisees differentiate themselves in their local marketplace. The new improvement caused more scheduled appointments in a shorter time.
WSI franchisees
The Intelemark Solution
Initially, the WSI franchisee engaged Intelemark to create and execute a campaign to schedule face-to-face meetings with local small to medium sized businesses. The new campaign ran successfully!
In 2015, after almost 3 years of this campaign, Intelemark noticed changes in the market. Intelemark saw an opportunity to innovate and significantly improve the campaign’s appointment setting performance. The Intelemark agent recommended that a WSI franchisee provide a bio to help personalize their connection with new prospects. Based on the agent’s recommendation, the WSI franchisee added a personal bio and self-portrait to the standard brochure that gets emailed when prospects asked for information.
WSI franchisees
Impact
Within 6 months of following the campaign’s new strategic re-launch, the client reported a significant increase in the quality of leads received. Once the change was implemented, the WSI franchisee reported that it became easier to close sales and that they were closing at a rate of almost 50% from the leads delivered. After experiencing this success, all WSI franchisees incorporated the new tactic as a standard practice in all WSI campaigns.
When you work with Intelemark, you will find that our agents, production managers and management team always think beyond the immediate requirements of the campaign, and always focus on improving the deliverable for the client. Every Intelemark team member is committed to providing service above and beyond our clients’ expectations.
Clearly, our client appreciates our innovation, and can feel our sincere commitment towards the success of their campaign.
Contact Intelemark today to understand how a customized lead generation campaign can drive outstanding results for your company.
The challenge
Franchisees of a global digital-marketing provider struggled to identify qualified local prospects and book face-to-face meetings.
The solution
After nearly three years of steady results, our agent spotted a market shift and recommended adding a personal bio and portrait to the brochure sent to prospects.
The results
What the campaign delivered.
- Significant lead-quality increase within 6 months
- A closing rate of nearly 50% on delivered leads
- The tactic became standard practice across all franchisees
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Telecom Sourcing & Expense Management400%increase in qualified leadsCalling Campaign Increased Qualified Leads by 400%Read the story 
Healthcare / Financial Services60%incremental businessCall Campaign Generates 60% Incremental SalesRead the story
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