Multi-Touch Lead Nurturing Reaches Valued Investment Decision-Makers

They decided to outsource B2B appointment setting and contacted Intelemark. Although their CEO was somewhat skeptical that we could accomplish Healthios’ objectives, they hired us.

Intelemark assigned agents to this campaign who had some prior experience in this field (as we always do, whenever possible). Intelemark worked closely with the client to develop a communications strategy and messaging. Then we quickly got to work.

How Intelemark Strategized to Achieve Results

As Intelemark worked on the B2B appointment setting campaign, we discovered that high-level, high-valued targets were not a “one call close.” We put on our thinking caps to develop and implement a multi-touch lead nurturing process. We used a combination of email and phone calls with the intention of developing relationships with these key decision-makers to help them better understand the Healthios offering and convert them to qualified leads.

After implementing a multi-touch nurturing process, Intelemark successfully generated a steady stream of qualified appointments with key decision-makers for Healthios who controlled investment portfolios that were measured in the billions of dollars. The initial skepticism of the Healthios CEO was overcome as the results of the successful campaign became evident. We’ve subsequently concluded three additional campaigns for Healthios.