Insights
The Intelemark blog, page 104.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 1 min readTo Attract More Sales Leads, Offer Valuable InsightsEvery organization wants more sales leads and finding ways to generate new leads can be a daunting task for some. At Intelemark, we’ve found that focusing on engagement is a great way to move leads through the pipeline. But how do you go about engaging your leads? We do it by sharing valuable, targeted contentRead article 
· 1 min readTargeted Messages Boost Prospect EngagementOptimizing prospect engagement is tough, but it’s even tougher when you’re using generic collateral. Recycling the same content across audience segments ignores the fact that prospects may be in different industries, have varying critical business issues, and are not all likely to be ready to making a buying decision. If you’re not targeting your messageRead article 
· 1 min readIncrease Webinar Recruitment with This TrickWebinars can be a valuable tool for engaging your audience, positioning your organization as an industry leader, and creating a positive buzz around your brand. But that only happens when people actually attend your webinar. For many organizations, webinar recruitment is tricky – especially when you’re trying to meet a registration goal on a tightRead article 
· 1 min read3 Reasons Why Outsourced Telemarketing Makes SenseMost businesses need to generate leads to fill their pipeline and already recognize that telemarketing is an excellent way to do so. However, the amount of time, cost and resources it takes to build and manage an in-house team can often be a deterrent for many companies. That’s why many of them choose to outsourceRead article 
· 2 min readWhich B2B Lead Generation Methods Work Best?When it comes to B2B lead generation, all you have to do is Google “B2B lead generation” and you’ll a number of insights (more than 650,000!) from “experts” on creative and ingenious ways to generate leads for your sales force. How do you know which lead generations will work for your business? What Works Best?Read article 
· 2 min readWhen to Consider Outsourcing Your Appointment Setting FunctionOver the years, companies have discovered the benefits of outsourcing their appointment setting campaign. If you are currently considering outsourcing appointment setting to an experienced vendor, here are 3 benefits to keep in mind: Free Up Time for More Sales. When your sales team is tasked with setting their own appointments, it takes time awayRead article 
· 1 min readWhat Are Emergency Telemarketing Calling Campaigns?Are you overwhelmed and feeling behind the eight ball? Do you have an upcoming conference or webinar that doesn’t have enough registrations to make it worthwhile? Are you worried about meeting your sales pipeline goals this month? An emergency telemarketing campaign is designed to help you fill the gap for leads, registrations or appointments whenRead article 
· 1 min readAre You Losing Qualified Leads?It’s one thing when a company fails to attract qualified leads or has to work through a “slow spot” where there aren’t enough leads in the pipeline. But what about losing qualified leads with whom you’ve already built rapport? Does that ever happen? Unfortunately, many companies lose out on legitimate opportunities due to preventable problemsRead article 
· 2 min read5 Tips for More Effective Lead Nurturing CampaignsYour lead nurturing process might feel painfully slow, but extraordinary patience can yield an extraordinary payoff. And that’s especially true if you’re actively working to improve how you communicate with your leads. If you’re looking for ways to continuously optimize your lead nurturing campaigns, we’ve compiled a list of tips for your review. Consider ourRead article 
· 3 min read5 Reasons to Insource or Outsource TelemarketingMany B2B companies choose to outsource telemarketing and it’s easy to understand why. The advantages of outsourcing are compelling compared to building an in-house telemarketing team. Sales insourcing too, is starting to catch on. A method that combines elements of outsourcing with in-house inside sales, many organizations now hire demand generation experts to recruit, build,Read article 
· 1 min readNew White Paper! Insource or Outsource Your Inside Sales TeamAt Intelemark, we’ve just released a new white paper, and it’s all about insourcing vs. outsourcing for inside sales. It’s called Benefits of Insourcing or Outsourcing an Inside Sales Team, and you can download it for free! In the new guide, we explore some of the reasons companies choose to insource an inside sales team.Read article 
· 2 min readNew White Paper Analyzes the Benefits of Outsourcing or Insourcing Your Inside Sales TeamIn the past, B2B organizations had two options when it came to inside sales. They could either build an in-house team or outsource to a third party. Now there’s a new concept, known as insourcing, that’s shattering that “one or the other” paradigm. In a new white paper entitled Benefits of Insourcing or Outsourcing anRead article Start
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